Friday, April 28, 2017

Is LinkedIn Everything It Can Be As a Professional Portal? A Rhetorical Question?

Anyone who has been associated with LinkedIn over an appreciable amount of time has noticed a variety of changes, some good and some quite questionable.There are two agents of change in the transformations that we have seen. First, there are the changes made by those who form the administration of LinkedIn. Their primary motive is to attempt to make the overall experience pleasant for all users while maintaining their original mission of creating an environment for professionals from many strata of our societies to connect, discuss common issues and form professional bonds. This mission is useful in that we all have a professional story to tell and as users we have a desire and an essential need to learn and grow.

Secondly, there are changes made by those participants in LinkedIn who make up the subscribers to all the professional forums set up in LinkedIn which represent the many professional interests which have a common thread running through them which is the use of technology as it pertains to the specific interests of groups. Having stated that we should stop, step back and ask an important question:

"Is LinkedIn everything it can be as a professional portal?"

To begin to answer such a question, we need to look at the status of LinkedIn but more importantly, the perceptions of LinkedIn on the part of the participants.

The Nature of LinkedIn and Participant Perceptions

Looking at the stats on LinkedIn, we see some interesting forms of growth:

Credit: www.LinkedIn
The stats as they appear show an impressive pattern of growth but to be honest in such as assessment, we have to ask:

"Impressive pattern of growth compared to what?"

The natural response on the part of many individuals would be to compare its growth to social media giants such as Facebook  and Twitter but do we really want to use them as the comparative standard? We claim that LinkedIn is a professional portal but then to compare it to social media portals we run the risk of forfeiting its professional status. This is where we have to take a reality check and ask :

"What are the perceptions of the subscribers to LinkedIn in terms of how they think it is used?"


In looking at the above survey results, do the responses reflect more a perspective that LinkedIn is a professional portal or that in fact it is another clone of Facebook or Twitter?


It is interesting that two articles have recently appeared that predict the demise of LinkedIn as a professional site due to the ever changing perception that it is steadily transforming into just another social media portal.


In an article by Jaakko Paalanen titled: "The Death of LinkedIn"(April, 2017) , he points out an interesting juxtaposition that is occurring between the focus of Facebook and LinkedIn when it comes to promoting business interests. In a second article by Daniel Tunkelang titled: "How LinkedIn Could Be Disrupted" (April 2017), an interesting point is made that despite the big data that LinkedIn collects on subscriber preferences and offerings, they are not staying ahead of the curve when it comes to innovating and as a result, down the road, an opportunity exists by rising competitors to disrupt it.

The Problem and Potential Solutions

At this point in time one might ask whether or not we see evidence of this drift of LinkedIn towards becoming more of a social media site. For many people on LinkedIn, this has been a resounding yes. Consider the number of times people have complained about the amount of social media content appearing on LinkedIn and the number of likes that such complaints have garnered. To those who are complaining, I would offer these challenges:

"What are you doing personally to change this?"

"How often have you, personally, instigated a discussion that is in line with the mission of LinkedIn?"

"How often do you personally respond to posts in more than the traditional 140 characters of a social media site such as Twitter?"

"How much time are you willing to allocate to a thoughtful response to a post or are you still time's prisoner?"

As much as we dislike the misuse of LinkedIn, it would be hypocritical not to admit that we are also part of the problem. 

So, what are some possible solutions?

  1. Get involved in discussions in meaningful ways that promote the stance that we are all learners and can profit much from the expertise of others.
  2. Promote and encourage discussion. Even though LinkedIn can be a one-stop "tip factory", it needs the help of subscribers to truly help it become more innovative.
  3. Make a point of sharing articles that caused you to stop and think with others.
  4. Stop complaining and making excuses for the quality of LinkedIn by leading by example.

These are just a few ideas but the last word of wisdom, I leave to a cartoon character:

Credit: Walt Kelly

[If you find this article interesting, pass it on but more importantly discuss it. Also, it might be helpful to share this article on LinkedIn itself but I will leave that up to the reader!]

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